Author Archives: Bravo

SEO Best Practices for Website Rebrand

Category : SEO Tips

Rebrands are very vital business decisions which impacts both design and content such as migrations and web changes.

It is crucial to consider SEO in the process of rebranding to avoid loss of traffic and rankings which are brand related as well as any potential damaging impact on rankings of ‘non branded queries’ targeted by impacted pages.

You may follow certain general SEO practices for web migration the process of rebranding, but it is vital to:

  • Maintain relevance in the previous brand (services, products, and business) and also gaining relevance to the latest one.
  • Refrain from squandering the popularity of links in brand related page which are already highly established but will not be member of your site any longer.

There are many ways to conduct rebranding, in case it determines line of products or the name of the company. SEO agency in India will adhere to following guidelines.

Rebranding of Company Name

The most common rebranding is rebrand of generic name of company. This may be the most dramatic scenario of rebranding. The site must migrate towards a fresh domain. It will also feature a fresh website design, reflecting the fresh brand.

This basically will be a 301-redirect of all URL’s of the previous domain to the new domain, considering the prior natural relevance of these pages to the previous brand, which will be incorporated in the new domain name.

For example, if company was termed as X and its domain name, but now the name was Y, domain name should become  As per this, your home page typically loses relevance to the previous brand and will feature information of the fresh brand.

Thus, it may be required to:

  • Design a fresh page to be included in the fresh domain regarding previous brand, which will function in form of ‘bridge page’ for targeting and ranking earlier branded queries.
  • Include a text for explanation (for some time), explaining about rebrand as also linking to previous brand page.

Thus, the new home page cannot retain old rankings of brands but it will aid in referring the fresh page designed to target these which help the business.

Rebrand of Product Name

Though rebranding products is less overwhelming than company rebrand, they are no less crucial scenarios of rebranding. In most case, this does not involve a complete domain migration. Product rebrands may require different solutions to minimize potential adverse impact while exploiting the best from already established pages on products, regarding how the fresh brand name differs from the previous one.

  • Product rebrand without overlay of name:

If new name happens to be totally different from old name, you can exploit the previous product page to be maintained and begin serving in form of a ‘bridge page’ which will throw light on the ‘rebrand’. It will maintain rankings of previous queries like ‘Blue” or “X Blue”, in the process of linking to a fresh product page. Meantime, one should also create a fresh product page as part of the fresh brand name ( Green). This will focus on new queries. Links must be updated by linking from site navigation in place of old one.

  • With less name overlay

In case the fresh name is overlaid with old one (changing product from Blue Yellow to Blue Red in X company), one may exploit previous product page for helping in quick establishing of new one.

It makes maximum use of name coincidence since fresh branded queries for targeting will also include some old terms. For this:

-You must do 301-redirecting the previous product page such as ( Blue Yellow to Blue Red) making use of the popularity of established pages to help the new one.

-It is crucial to spur a ‘bridge page’ which will particularly target just the old branded queries. Such a page must be connected with fresh product page using some explanatory text, making use of old brand in form of anchor text and connect back adhering to same logic. The users are referred to the fresh product page, such that they can make purchases.

These are some of the aspects of SEO practices for rebranding.

Web designing as a career

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Category : Web Designing

If creativity can lead you to a better lifestyle, then why shouldn’t you adopt it? Web designing is very much like art. It is all about skills and creativity. You need to apply what you have learnt from past experience and what the clients require from you. You are always learning in the job. The best part about this job is that you get several opportunities to prove your worth the corporate world.

Any web designing agency in Delhi would suggest the business leaders and the managers to go with the professionals when it comes to designing a website. While the professionals may charge handsomely, the value of money reflects on the work performed by them. Moreover you get trusted with the incredible power of making or breaking a brand’s image. You have been hired to design and develop such a website and a web page which is really engaging.

We all are aware of the fact that we have evolved since the Internet was first introduced to us. In 1969 the Internet gave us a chance to explore a world unknown to almost everyone. After 30 years everyone has their faces dug in the black mirror due the Internet and its usage. Business leaders are just evolving with the change in taste, preferences and culture. The technological advances have led them to hire the web designers who would help them to create a page that will help them to enhance their position and brand image in the market. You can even visit any website and observe the work of a developer. You can easily guess the layout, design, interactive buttons, hyperlinks, and his creativity as well. It is definitely true that content is the basis on which the designer lays out the plan.

Visitors need to be engaged in reading the content, but the website should be visually soothing and attractive too. IT everything can be trusted on the content. For example, the content you generate is top notch however the website is not so attractive. you will experience a fall in consumer base or low engagement of clients. But, once you perform your job perfectly, you are assured to gain a valuable client which would never want to leave you. In fact, they may even help you get more clients. If not them, then your work will speak for you.

You also have to take care of being better than your competitors. Because of the the never ending opportunities, there seem to be many competitors in the market. They may be in a form of agencies, or may even work as freelance. No matter what, uniqueness and creativity will lead you out of any situation. You can easily prove your worth by being perfect at what you do. If not, then you can always learn from the past mistakes and improve with every step you take.

This is how people get ample of opportunity in this line of work. All you need to be is creative and have skills great enough to be original every time. Originality is a sign of a true web designer. You need to make sure that you fulfill the needs and desire of the targeted customers. This in turn will help in satisfaction of your clients. The scope in be designing is pretty vast. It is so because the number of jobs increases as the corporate world grows. In a way, web designers or developers are never out of jobs. They just have to be good enough to get more and more clients. So grab the opportunities and eliminate the threats while you still can!

Climb the steps towards success

Category : SEO Tips

It does not matter whether your company just started adapting to the technological changes or is excelling at it. There are vast opportunities for every brand on the social media in today’s date. What you need to do is to planning and setting the goals ahead of time. In fact, it is a really important factor which will open new and more niche. Many clients and even business leaders look at the social media as one of the best ways to expand the market. But it is for a fact that you cannot survive without the coverage on social media. You might even miss out on several benefits without it.

Here are a few tips any social media agency in Delhi NCR would want you to follow in order to become successful-

Do not just think about starting the campaigns on social media just because you thought to do so. You need to create strategies and plan ahead of the time as well. The first step is always crucial. plan it according to the communication channels as well. Do not be an island. A poorly planned or executed strategy might lead to poor results. You would have to rethink everything. Integrated campaigns are counted as the core of digital marketing.

Make sure you do not treat every social media in the same way. It is true that there are various platforms through which you can enhance your brand image. This does not mean that they are the same and have to be operated in the same way. Each platform allows you to reach to a wider audience, yet has different way to do so. Every social media is unique in its own way.

You need to be consistent on every channel and should even maintain transparency. While you should not treat every social media as same, it should not be confused with the consistent news that you should post on the social medias. The message needs to be the same over all the platforms while the way of delivery can change. You need to establish your brand name and need to make it recognized everywhere as well. When you are told or asked to be transparent, follow it. You may get this a lot but you will be really happy from the results you get after applying this rule. Make sure that you do not share everything and too much. You need to know that you have the means to set up how much open you have to be, since it is your own business.

Using visuals really helps you to reach out to the people. Apart from the great and unique content used to attract people, great images and videos can be used as well. It plays an equally important role in engaging the visitors. An equally strong point can be extracted from the visuals and the texts. Therefore, it can easily help you to rule the day.

The best part about technology and Internet is that it keeps on developing. So, you get more chances of exploring new things with every update that the platforms get. They are bound to be updated with something new or the other. It may include Instagram Live, or video calls on Whatsapp. These things may not look like much, but can really be proved to be powerful. If used correctly and innovatively, you can really help to improve the image of the brand. So, you need to be informed and updated about any new changes that take place in the digital world. You do not have to be afraid of any change instead, you have to embrace the change.

These tips can be followed easily. So go ahead and perform better than before!

Ensure the details of the auto dialer capacities online

Category : Technology

In the modern world, things have become automatic due to many modern techniques. Some techniques may provide you with the literal feeling of doing things fine. The automatic dialers are one such phenomenon, which helps us to deal with the automatic dialing of numbers. The automatic dialers help us to deal with the best form of things available online. The automatic dialers may provide you with the right dealing in making things particular.

Some of the people wish to deal with the comfortable feeling to make things alike. The automatic dialer is the property, which provides you with the consistency in making things particular. The automatic dialers have many advantages in dealing with the individuals. Some people may not know the right dealing about the automatic dialers available online. It can promote to unwanted issues. Therefore, it is necessary for the persons to deal with the right things available online.

The people who wish to deal with the right impact of the automatic dialers have to get into the right informative site. There are plenty of automatic dialers available online. It brings in the right dealings to make things available online. The dealings may provide you with the right consistency in making thing particular.

The automatic dialers may provide you with the comfort to make dial in phone number easy. Some of the communicative things may become the right things to deal with. Some may wish to deal with the best part of things online. The online sites may also help the people to deal with it prominently. The automatic dialers may provide them the right things to make things sure. The comfort of using automatic dialers may provide the people to make things under their control.

The features of automatic dialer have listed below which helps the people to deal with the other normal things. The key features of the auto dialer has included in the article given below.

  • Answering machine detection
  • Compliance
  • Smart auto dialer
  • Semi-automatic dialer
  • Tele-marketing dialer
  • Natural predictive dialer
  • Restrictions

The first thing is the usage of the pre-recorded voice. The pre-recorded voice of the particular thing may provide you with the right thing and benefit to the people. The pre-recorded voice has notably known as the broadcasting or robocalling. Make sure that you have been creating the best form of lifestyle using the automatic dialers.

However, when the auto dialer connects the call with the live person, then it has known as the predictive dialer. The predictive dialer has also known as the power dialer. Make sure that the things you are aware of are from the right site like vicidial.

The article helps you to deal with the best form of the auto dialers available online. Some of the people wish to deal with the right things available online. The online dealings may provide the people with the right things over it. Log in to the site for more information regarding the better autodialing features available online.

Secrets to Instagram Fame No One Seems to Talk About

Category : Social Media

The reality of today is that many of us are now hooked on trying to become Instagram celebrities. For individuals that might be new to the term, an Instagram celebrity is someone who’s managing an account in this particular social networking portal who has already amassed thousands of followers.

The Instagram celeb will have posts like OOTDs (Outfit of the Day), fabulous vacation spots, hilarious candid photos, cute pets, and perhaps beautiful home décor. How do you know if you’ve achieved Instagram fame? When you’ve posted one photo and it’ll have about 3,000 likes in mere moments. So if you’re wondering how to achieve such a goal, then you’ve arrived at the right place, and perhaps even at the right time. We’re going to tell you some secrets to achieving Instagram popularity that no one seems to talk about.

Get Brands to Notice You 

If you can rock a certain look, then it would do you good to let the brand notice the effort. One secret that many Instagram fashion celebs don’t share (and with good reason) is that brands sponsor them for their wardrobe. In other words, they’re getting paid to wear their clothes and apparel. Albeit some of these companies don’t pay Instagram users with real cash, at the very least the “celebrity” can keep the clothes they wear. Brands are constantly on the lookout in social media portals because of these users can be inexpensive to work with (so to speak) in comparison with the company hiring professional Hollywood celebrities to endorse their stuff.

Find the Right (Selfie) Angle 

Many Instagram celebs don’t disclose it, but if you look at their camera rolls on their smartphones, they would’ve taken about 50 selfies and just pose one. Think of it this way – imagine you’re trying to take a photograph of a beautiful scenery but you don’t know how to frame or compose your shot. So what do you do? Most photographers would take multiple photographs of that same scenery and only pick one. That’s a similar logic to posting selfies; if you can find the right angle of which your face looks the best, then only post that one photo, despite the fact that you may have taken 20, 50, or perhaps even 100 selfies first.

Create Candid Moments, Even Though They Might Not be as “Candid” as They Seem 

Celebrities (in Instagram or otherwise) aren’t just strutting their stuff in front of the limelight as they flaunt their beautiful faces and bodies. Sometimes, they’re just ordinary people like us, and by that, we mean that they can sometimes “accidentally” trip on the side of the road. But then again, these moments rarely happen; so to produce a lighter side of their stressful celebrity lives, some made up candid photos can spark a bit of humor, much to the delight of followers. If your followers find it funny, then they can share it with other Instagram users, and the chain continues.

Automating Your Instagram Likes 

Many Instagram users don’t think highly of automation for additional likes and followers. If you’re such an individual, then perhaps you might want to expand the mind a little. To buy automatic instagram likes means that you no longer have to constantly manage your Instagram account when you might have other more important things to do.

So there you have it; some Instagram secrets revealed, just for you. You can follow these tips and techniques to gain a better shot at becoming social media popular.

Keep Accurate Track on your Employees

Category : Software

Gone are the days when businesses, that is either small, medium or large businesses have to go through a long and difficult processes just to keep track on the activities of their employees which include the time they spend with a client, the number of hours that each employee spends on a job or at work, the specific time that the employee reports to work and when he / she leaves the workplace. With the help of the great innovation or software from the well-known firm in the US called Time Clock Genie, every employer can install this software on their computer or smart devices to help them to do all this task without any delay. This software in question is known as employee time clock software that allows the employer to really keep a complete track on the routine and schedule of all your employees.

Guides on getting the best Time Clock Software

There are a number of time clock software on the market as we speak therefore is it very needful that when you want to get the correct software for keeping track on the attendance and schedule of your workers you consider certain features.

  • Payroll Processing; before you get the software on your computer or mobile device, you have to make sure that the software has the feature that is able to help you to prepare the payrolls for your employees. If you get the software that does not have this imperative feature, then it will just be a waste of time and resources.
  • Employee Scheduling; the main objective to why this system was invented is to enable employers keep an accurate track of the attendance, the number of hours that workers spend with clients or on the job, the time they report and when they leave the workplace, and a lot more of information that is kept on the routine of the employee. Due to this reason, the first thing that you must look out for when you want to install this software is the employee scheduling feature.
  • The Clock Shield; the clock shield is also another important feature that you should really consider before installing or getting the software else you might not enjoy the complete function of this software. This feature enables you to receive alerts on the activities of your employees that include, the time they report to work, the time that each employee closes or leaves the premises, etc. this particular feature really notifies you on all the activities of workers that have to do with time.
  • Accessible by Mobile devices; you should not neglect the fact that the software should be a mobile connect software. This simply means that you must be able to access it with your mobile devices so that even if you are not at the office, you can still keep track on your employees’ routine.

It is without any doubt when you are able to keep proper and accurate track on your employees, you are able to ensure efficiency and as a result, maximize productivity. Therefore get your employee time clock software from Time Clock Genie to enable you grow your business.

Secrets to Ensuring Your Business’ Growth in the Next Years to Come

Category : Business

No matter how great you are as a leader, there will be times wherein you need to tap another person to help you decipher what’s wrong with your team. In the business world, no one can afford to make dozens of grave errors as one could result in devastating consequences. Now, if you are business owner, business executive, or manager, you have to realize that many people count on you and one single mistake could ruin the efforts your team has been working on for months or years. The pressure is on you, simply put.

Pressure is something not all leaders can cope up with as some of them easily get discouraged. If you feel that your team is out of direction or having unhealthy performance, you should not give up right there and then, instead, you should see this as a challenge. Instead of giving up too easily, you have another option to consider – get a business coach. For the past several years, business coaching has gained momentum in the Australian business sector. Since coaching has been proven effective in western countries like the United States, many Australian businesses are now becoming more open to the idea of hiring a business coach for assistance.

Business coaches are hired to help companies address specific business-related issues. The issue can be about poor sales performance, internal conflict, communication issues, or career development. In one sense, business coaching is a broad term and is often categorized into different entities, including performance coaching, executive coaching, career coaching, sales coaching, communications coaching, and development coaching.

If your online trading business is struggling with specific issues or you just want to improve your team’s performance, then you and your business can benefit a lot from hiring a business coach. If you are not yet decided whether or not you need to hire a business coach, take time to read these benefits:

If you have departments or teams performing poorly that they are causing problems to the business, you may want to hire a business coach to intervene before everything else gets out of hand. A business coach will help your problematic team/s get back on track and to restore their morale and motivation.

Conflicts and issues are almost unpreventable in the workplace. There could be different causes for workplace issues, from personality issues to work ethics issues. If your company is suffering from major conflicts at the expense of the business’ flow and progress, then you may want to consider having a business coach who can help you address the issues. A business coach will have an unbiased and reasonable approach on the issue/s, which makes him or her the best person to go to for issue resolutions.

The culture of your online trading company may be one of the main reasons why your business is not progressing. If your company has a toxic or hostile culture, your business may get the beating at the end. Before this type of culture breaks the morale of your employees, you would want to act immediately. You can address this issue by consulting with a business coach. Your business coach will help in developing and changing the toxic culture in your company, making it more suitable to your business’ nature and target market.

There are more to this list, but they share the same principle: business coaching is good your business’ growth and success. A business coach will help your business go back to its track and to have a more sensible direction towards growth. If you think your business is not achieving what it is supposed to, then a business coach may be your missing link.

5 Factors That Count for Search Engine Best Practices

Category : SEO Tips

“Search Engine Optimization (SEO) is a technique that is used by search engine experts to move a site to the top of search engine result pages (SERPs).” Search engine needs to find the most trustworthy, most relevant, and most reliable information. Users on the internet search the internet with keywords, and search engine uses those keywords to generate SERPS. What search engine do is that it sends a crawler to find the most relevant, trustworthy, and reliable information from the internet.

94% of users online rely on the first result that search engine shows to them; however, 6% rely on results that search engine show at the bottom of first page. Your goal must be: To achieve top rankings in SERPs.

Following five factorscount for search engine best practices:

Factor 1: Keyword Selection 

It is the part of On Page SEO. For example, there is a person who is a teenager and a smart phone user, and he drops his phone in the puddle, then he will search the internet by selecting casual keyword like: how to dry a smartphone.  Keyword selection is important part of SEO, because users get information from the internet by typing keywords.

Internet users can also find keywords by searching for alternatives on Google. For example, if they type the keyword, fashion trends on search engine bar, then they will see alternative keywords that are similar to the meaning of search words.

You can also select keywords that users use to search the internet. For instance, you can use Google Keyword Planner by typing your main keyword there, and it will show many keywords to you.

Long tail keywords are not used by many websites; however, long tail keywords are unique keywords and help websites to achieve quick rankings.

There are three best practices of search engine that are mentioned below for you: 

  1. You should create content matching the search term.
  2. It is fine if you use multiple keywords (synonyms of keywords).
  3. You should not use a keyword multiple times if you want to give good experience to your users

Factor 2: Creating Content 

Keyword must be used in content for SEO purpose. For example, if your keyword for the content is dissertation, then you can come up with the title: How to write outstanding dissertation. 

Factor 3: Search Engine Experience 

You should give 301 Redirect if your website has shifted from one URL (Uniform Resource Locator) to another URL. In case of broken links, your website must show Custom 404 Page. Doing this will give your users good experience with the search. You should create unique Meta Description for all of your web pages that should be 140 characters long.

You should place your keyword before your company name in the Meta Title, because users on the internet search for keywords and not companies. You have to use keywords in internal and external links. Remember that external links work well for blog posts.

Your site should be intuitive, because intuitive websites are user-friendly. Today, mobile users are increasing, hence you should make sure that the website that you use for getting top rankings in the search engines is mobile-friendly. 

Factor 4: Website Promotion 

You should ensure that more users visit your website, and click on the website. You can do it by promoting your website through social media, blogs, landing pages, Call To Actions (CTAs), and friendly emails.

Factor 5: Authoritative Links 

Getting authoritative links is an Off Page SEO Technique. Search engine experts ensure that they get link from the authoritative websites. All links are not created equal, hence you should make sure that you get link from authoritative websites. You can get credible links by engaging in local meet ups, social media, and friendly emails. Following points will help you how to get authoritative links:

  • You can create best of resources list if you want to come up witha unique post
  • You can interview an industry-thought leaders to write unique content
  • You can create crowd-source content to get attention on the internet
  • You can request the industry thought leader to write the forewords or quotes for an eBook for you

You should create pages on Yelp or Yellow Pages if you want to get found on the internet. You can create a Google page where you should give link to the homepage if your business is in one location. However, if your business is in multiple locations, then you should give a link to the dedicated location.

In short, SEO is a very important practice for businesses wanting to come up at the top of search engine result pages. Write keyword selection matters if you want to get rankings in SERPs. Creating the content matching the search terms is one of the best practices of search engines. Content for search engine is created by keeping keywords in mind. Search engine can help users to get authoritative links for their websites. Search engine optimization helps users to reach the top of SERPs without any cost, hence it is handy technique.

Author Bio:

Alice is a professional writer. She has experience of long-term in the marketing field as a content writer. He writes articles for Assignment writing service about education, because he likes guiding students. He works in an essay writing company where he write an essay for students.

A Know how to SEO’s Most Basic Fundamentals

Category : SEO Tips

What is the concern of the businesses nowadays?

In this technology oriented era, business promotion is the main concern of the entrepreneurs. Almost every business requires 3 P’s that is a promotion, popularity, and publicity. It is the basic requirement of all the businesses and this is something which they should not avoid. The methods involved in marketing are many and one of the most innovative and effective ways of advertising your business is search engine optimization. In short, it is known as SEO and is a dynamic process which involves the marketing of goods and services. Search engine optimization is the most efficient and result oriented tool through the World Wide Web. The most incredible thing about it is that it attracts a large number of organic traffic which is visible on websites due to effectual link building techniques at an unending note. Now let’s discuss some fundamentals of search engine optimization:

SEO in Surat is quite popular for its Off Page Optimization services. It is the most fundamental tools of search engine optimization and is known for its competitiveness, durability, affordability/ cost effectiveness and moreover for its long-lasting nature. It mainly involves:

  1. Directory Submission
  2. Blog Postings
  3. Forum Submission
  4. Social Media Submission
  5. Article Marketing
  6. Blog Commenting
  7. Press Release Submission

Off-page SEO is the other name for Off Page Optimization and it has many benefits associated with it. One of such astounding benefit includes the elongated period of time required for its functioning. Apart from this, it has several other benefits too which furnish immense growth for the businesses and it includes simply affordable promotion, increased sales volume, quick results and returns, enhanced client/customer satisfaction, employee gratification, competitive boundary, corporate individuality and last but not the least a long-term sustainability of the business.

Search engine optimization is nothing without its second fundamental tool, which is On Page Optimization. The three things on which this method mainly focuses on are:

  1. Website Visibility
  2. Exposure or Popularity
  3. Getting identity over World Wide Web

Other than this it also focuses on meta tags optimization, title optimization, image optimization, keyword density, keyword placement, site navigation, site maps etc. The more applicable link building is the increase in search engine rankings on Google and other search engines will be. With this, we can conclude that Off Page SEO and On-Page SEO play a major role in search engine optimization and therefore SEO is nothing without these two tools.

The next most important tool for search engine optimization is the well optimized and SEO friendly content which actually means a lot for the good performance of this method and without which SEO would not show great results. Content is considered to be the king of search engine optimization and the experts say that their requirement for the content is unique, fresh, informative, appropriate and informative every time. This is the reason why there is always a requirement of a creative and talented content writer who can provide competitive, skillful and competent content that could be optimized for Google and other search engines smoothly and effectively. There are many forms of content writing available for the writers and they are as follows:

  1. Keyword Writing
  2. Article Writing
  3. Creative Writing
  4. News Writing

There are several other forms too but by now it is quite clear that SEO’s most basic requirement is time, endurance and lots of patience to get good and valuable results in a shorter period of time. These fundamentals of search engine optimization preach its necessity by proving that it serves the businesses and industries in a professional manner. SEO in Surat is making the most appropriate use of these fundamentals.

Summary: This brief information about SEO is more than enough to give you an explanation that why you should be opting for SEO services for your website? It’s a good choice, go for it now!

The Emergence of SEO

Category : SEO Tips

In order to understand how SEO works today, one must understand the history and emergence of SEO since its birth.

In 1991, the first website was born. For the next two years, more and more came out which offered plain information without thinking yet of optimization or user experience. Eventually, the internet became crowded and there was a need for a better way to get to the information users were looking for. Then came the first search engines. Excite was one of them and it revolutionized searching and bring out result based on keywords. Later on, Yahoo came out in 1994 and Google in 1997.

In this early stage of SEO, marketers simply stuffed their content with keywords, tags, and backlinks. These remained effective as it would take months back then to update search algorithms. Meanwhile, the future big boys of search engines worked to create the new rules and regulations of the internet that we still use until today.

Eventually, Google was able to beat the unethical SEO practices of old by developing a fairer algorithm. They did this by penalizing websites with keyword stuffing and bad linking. It was their motto that said “don’t be evil” which was their way of telling website owners to be ethical or else they won’t be seen by searchers.

It was also during this time that the search engines began to personalize results. This meant that they would bring out certain results based on the user’s search history. Also, local SEO was born which brought out useful information to users such as maps, locations, store hours, and mobile results.

Marketing in this time focused in inbound links which meant increased exposure for a website.

The emerging trend of searches in this time was a demand for a more reactive search experience. This meant that people wanted more news, images, and videos popping up in their searches. Google adapted this by creating the Universal Search which offered more engaging content media when a user would search for a topic. Also in this feature were real time updates on the news and Twitter. It also updates search algorithms by ranking websites with more time-relevant content higher.

In 2008, Google Suggest which was their way of improving the user experience. This was done by giving out suggestions of new searches based on the search history of the user. Along with new keyword research, Google Trends, and Google Analytics, the search engine was able to provide users a targeted personalize experience.

This approach to SEO revolutionized marketing. Marketers began to taking into account the optimization of the content itself in order for their websites to rank higher. With the desire for instant gratification becoming more apparent, they started focusing on the satisfying the user’s needs, wants and experience when the visit their website.

The motto during this time was “Quality is King”. This became evident when Google started becoming stricter and ranked websites higher based on the quality and the usability of their content.

New features on Google catered to the need for more accessibility and connection. That’s why Google came out with the Knowledge Graph which offered immediate answers to searchers’ questions in the SERP itself. Also, local SEO results came out in the SERP itself as well which also offered great advertising opportunities.

It was also during this time that Google Instant improved Google Suggest by immediately giving suggested keywords to users based on the first few words that they typed in the search bar. This improved the user experience and provided faster results.

With the growth of social media came a driving force in the world of search rankings. It was in this time that Google+ emerged and the +1 button as well. Pages and content with a lot or +1’s ranked higher in the SERP.

In terms of marketing, marketers heavily focused on shareable and valuable content. When content was shared, backlinks were made and engagement would improve which meant that credibility would be built.

Today there is a battle between personalization and privacy. While marketers designed content around user intent, users desired for a less invasive marketing content.

Google adapted by allowing users a personalized experience when searching but they would encrypt the data they gathered from the users so that marketers cannot use it. This forced marketers to be more creative in their strategies.

Also, with more mobile devices being used nowadays, Google also rewards websites that optimize their user experience and content for mobile.

Today, to build ranking, marketers must optimize for mobile and segment their content. This is done by building good personal relations between brand and market, using long-tail keywords, and link building.

Key Takeaway 

The world of SEO grows along with the way users demand for informations. Sometimes they want more and sometimes they want less. Whatever it is, marketers must adapt their SEO tactics to them because Google definitely will.

About the Author 

JepoyTadena – The average boy living inside the digital world who has a passion for programming, writing, travel and photography. A boy who dreams of a perfect world both naturally and digitally. He believes that a setback will always be an opportunity for a comeback.